May is Mental Health Awareness month, and to tie in with that Burger King in the US are introducing a special range of boxed meals that include a P***ed Meal, Blue Meal, Salty Meal, Yaaas Meal and DGAF (Don’t Give a F***) Meal.
The contents aren’t necessarily very different to standard Burger King meals – they include a Whopper, french fries and a drink – but the cheeky boxes are cool enough even without the important message.
In a press release, the company said: “With the pervasive nature of social media, there is so much pressure to appear happy and perfect.
“With Real Meals, the Burger King brand celebrates being yourself however you want to feel.”
BK are pretty pleased with their video too: “Shot in 35mm, it takes an intimate and raw look into the reality of feeling your way that’s both empathetic and celebratory.
“The film also commemorates the classic “Have It Your Way” track from the 1970s BK® commercials, but with a modernised take on the iconic track that abandons the shiny and happy and instead follows individuals staying true to themselves.
“The chorus of “Have It Your Way” is swapped out with something a bit more revealing and authentic: ‘Feel Your Way’.”
Responding to the announcement on Twitter, one person asked “Where’s the toy?” to which Burger King’s Twitter team saltily replied “At the toy store”
While there were one or two negative voices the response online has been overwhelmingly positive, with comments such as “thanks big king <3 love you guys” and “I’ll take one. Didn’t expect this real commercial about struggle and mental health issues but I’ll take it with a Whopper meal.”
As yet, there are only a limited number of Burger King restaurants participating in this promotion, and they’re all in the US.
A Burger King spokesperson told Daily Star Online that, at the moment, there aren’t any plans for the Real Meal to come to the UK.